Having a Facebook page can sometimes make you feel like you’re talking to yourself. You may have 1,000 people that “like” your page but it’s likely only 10% of these people will see any one of your posts.
So what to do?
You want the secret?
Ah sorry, the truth is there is no secret, it’s like dieting, only hard work gets results (unfortunately), there’s no quick fix. Yup it’s all trial and error but if you are struggling to be seen here’s a few things to consider…..
➊ Adding photos to every one of your posts is an excellent way to grab attention as people scroll through their text filled newsfeed. People are much more likely to take note and interact with your page by liking or commenting and that will also increase your “reach” making you pop up in other peoples newsfeeds.
➋ Understanding your audience is a key thing to getting your posts seen. Try posting at different times of the day, thinking about who your customers are and what they are likely to be doing. If your customers are yummy mummies, posting at 2pm as they enjoy a cuppa before the school run might be your prime audience.
I’ve researched the optimum number a posts a day and it seems two posts a day a few hours apart tends to get people “seen” by more customers. It’s worth a go!
➌ Sponsoring posts – hmm. Pressing that dreaded button always happens in a moment of weakness for me. This is when you pay Facebook (from £3 per day) to show people your posts. Often people that do like your page and would quite like to see what you are up to anyway.
There is much controversy surrounding the unfairness of this and my friends have agreed when I said that boosting posts seems to do very little (though can increase your “reach” for subsequent posts strangely).
One of my super wise, talented friends suggested a preferable system to me one day that I think is genius! If Facebook introduced a monthly subscription for a page and do away with the guesswork and sponsoring posts I think most people would sign up. Make it happen Facebook!
➍ Get by with a little help from your friends. No man is an island and the truth is if you share a page and that page shares you, everyone is a winner!
I do a weekly share session where I ask pages to share my page or a photo if they’d like to then ask them to comment on the post so that I can share them back. Some weeks there are lots of new page likers and other weeks not so many. The important bit is to keep plugging away and sharing each other.
➎ Giveaways and competitions are an excellent way to grab attention, although I think people can get sick of seeing them so make sure the prizes are attractive. Be prepared to get new likers – but also lose likers after a winner is announced, a bit mean,I know, but it happens.
➏ Making your posts interactive is also a good idea. Ask questions or get people’s opinions about new ideas you have. Finding out where your page likers are from is always nice.
➐ Try to respond to as many comments as possible as it’s not only good manners, it gives people a real flavour of who you are and creates a rapour that you don’t get with “big” companies.
➑ Use hashtags. Not many pages do this although it’s a really fast and effective way for people to find your page quickly. Use descriptive ones such as #handmade #nursery #giftideas in your posts where you can.
➒ use other social media too! Instagram is brilliant as its so visual and your photo can reach millions of people potentionally. There is also a function to add your Facebook page, Twitter account and other SN accounts so you can post to all of them at once! Yay!!
➓ Try all these things, work out which works for you and what didn’t float your boat.
The secret is to keep trying and be a shameless self-promoter. I use Twitter almost everyday and I still have almost zero idea what the hell I’m doing with @ signs and hashtags everywhere but the point is, I’m out there! You’ve nothing to lose so use all of the tools you can.
Love Ellie xx